All change at Campbell Buchanan George
Like it, or loathe it, there’s no getting away from it – technology, and more specifically the internet continues to change the way that people research and shop.
The housing market is a prime example. Gone of the days where customers trawl the local area for hours on end in hope that they stumble across ‘For Sale’ advertising boards in the perfect location. It’s all so much more sophisticated and easy, nowadays.
Local housebuilder Campbell Buchanan has certainly embraced the change, with the launch of their brand-new website. For over 20 years the brand has been taking pride producing homes to the highest design and build specifications, in highly desirable locations, and now they have created a platform that is equally as impressive for presenting these properties.
In its entirety, the Campbell Buchanan portfolio in, and around Cambridgeshire exceeds 30 developments, but the company has positive plans to significantly advance that, adding more than 300 properties per annum. At present, the business currently has three separate developments at Brington, Brampton and Stotfold, in progress.
The website itself features an abundance of new elements. Not only is it attractive on the eye, critically it is much simpler to navigate, allowing users to uncover what is truly available. Video content and support images provide a greater insight and comprehensive understanding of the different new homes on offer.
The enhanced functionality of the website makes it so much more informative and purposeful. Full site layouts, floor plans and show home details are all included – what’s more, development brochures are available to browse at your convenience, without physically needing to leave the house.
And, should anything take your fancy, then you can even book an appointment online.
Beyond all of that, convenience takes centre stage. Fully optimised to support smartphone, tablet and desktop devices, anywhere, anytime, makes searching for your dream property even more appealing.
Toby Markham, Chief Executive at Campbell Buchanan said: ‘’The new website is a much closer reflection of our brand. We recognise that our audience is constantly evolving and so is the environment in which we operate, so it is important for us to adopt an innovative approach and invest in various advertising platforms, to remain at the forefront of the industry.
Markham continued: ‘’In our bid for further expansion and financial growth, we are looking to be much more dynamic and targeted than ever before. The website should only enhance the likelihood of us achieving our targets.”